Journal

Like a precious book that you open again and again in every situation in your life, we hope that you will enjoy the stories contained within our jewelry over and over again.

This year too, we’ve harvested beautiful Akoya pearls. But what happens to the shells left behind? Some are repurposed, others exported.Yet, the majority end up with no further use, becoming industrial waste and burdening landfills.

To live freshly and cheerfully, I strive to be someone who gracefully leaps over old habits. It is crucial to set aside prejudices and conventional wisdom, embracing a new perspective to explore the world from all angles, discovering its unseen beautiful aspects.

This year, we once again received newly harvested Akoya pearls from Yamashita Pearls in Uwajima City, Ehime Prefecture. Uwajima City, Ehime Prefecture, is about an hour's drive from Matsuyama Airport and is surrounded by beautiful seas and mountains, making it an ideal place for pearl farming.

What makes something beautiful to us? When faced with the perfect sphere and shine of a flawless pearl, we feel a sense of undeniable beauty and awe. Yet, the idea that only a round shape is beautiful is just one perspective; perhaps, in truth, universal beauty doesn’t really exist.

ANNA DIAMOND’s specialty lies in its passion for materials. Rather than flawless, round pearls, it embraces baroque pearls with unique character. Instead of pristine metals, it chooses refined metals sourced from urban mines. And rather than natural diamonds, it opts for lab-grown diamonds.

I believe the most essential element in embodying ethical beauty is refusing to settle for the status quo. It means questioning outdated practices, creating better paths forward, and constantly evolving with new ideas. This relentless pursuit of improvement, I feel, is key to truly reflecting ethical beauty.