Words woven by designer Haruna Mori, capturing ANNA DIAMOND's vision, aspirations for the future, and recent challenges.
Journal
ANNA DIAMONDの物語
Journal
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#12 Proof of love other than a ring
An engagement ring is something truly special. But precisely because of that, I’ve often heard people say, “It’s too precious to wear.”That made me wonder—could there be other ways to express love beyond a ring? It was from this question that the piece "Proof – Fluidity of Love" was born.
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#11 7:00AM
On February 14, 2025, ANNA DIAMOND opened its first direct store, ANNA DIAMOND Gallery, in Daikanyama. Our goal was to create a space that gives the feeling of "the light of 7:00 AM."
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#10 Plaster
After removing the pearls, the shells are plastered. If you hold your face close to the wall, you might find tiny sparkling pieces of shell. This plaster has moisture-regulating, deodorizing, and antibacterial properties, and tells us the story of the "sublimation" of something that was meant to disappear.
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#9 Fluidity
Finally, we met at last. That day, I excitedly observed it—crouching down to see it from the side, lying on the floor to look from below, and climbing onto a tall chair to view it from above.
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#8 Silence
At the end of September, we held an exhibition in Paris, France.This time of year, Paris is in the midst of Fashion Week. The city, wrapped in a glamorous sense of anticipation, seemed to move just a little faster than usual.
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#7 Story
Like a precious book that you open again and again in every situation in your life, we hope that you will enjoy the stories contained within our jewelry over and over again.
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#6 Afterglow
This year too, we’ve harvested beautiful Akoya pearls. But what happens to the shells left behind? Some are repurposed, others exported.Yet, the majority end up with no further use, becoming industrial waste and burdening landfills.
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#5 Hope
To live freshly and cheerfully, I strive to be someone who gracefully leaps over old habits. It is crucial to set aside prejudices and conventional wisdom, embracing a new perspective to explore the world from all angles, discovering its unseen beautiful aspects.
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#4 Harvest
This year, we once again received newly harvested Akoya pearls from Yamashita Pearls in Uwajima City, Ehime Prefecture. Uwajima City, Ehime Prefecture, is about an hour's drive from Matsuyama Airport and is surrounded by beautiful seas and mountains, making it an ideal place for pearl farming.
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#3 Pearl
What makes something beautiful to us? When faced with the perfect sphere and shine of a flawless pearl, we feel a sense of undeniable beauty and awe. Yet, the idea that only a round shape is beautiful is just one perspective; perhaps, in truth, universal beauty doesn’t really exist.
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#2 Shine
ANNA DIAMOND’s specialty lies in its passion for materials. Rather than flawless, round pearls, it embraces baroque pearls with unique character. Instead of pristine metals, it chooses refined metals sourced from urban mines. And rather than natural diamonds, it opts for lab-grown diamonds.
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#1 Beauty
I believe the most essential element in embodying ethical beauty is refusing to settle for the status quo. It means questioning outdated practices, creating better paths forward, and constantly evolving with new ideas. This relentless pursuit of improvement, I feel, is key to truly reflecting ethical beauty.