Journal by Haruna Mori

What makes something beautiful to us? When faced with the perfect sphere and shine of a flawless pearl, we feel a sense of undeniable beauty and awe. Yet, the idea that only a round shape is beautiful is just one perspective; perhaps, in truth, universal beauty doesn’t really exist.

ANNA DIAMOND’s specialty lies in its passion for materials. Rather than flawless, round pearls, it embraces baroque pearls with unique character. Instead of pristine metals, it chooses refined metals sourced from urban mines. And rather than natural diamonds, it opts for lab-grown diamonds.

I believe the most essential element in embodying ethical beauty is refusing to settle for the status quo. It means questioning outdated practices, creating better paths forward, and constantly evolving with new ideas. This relentless pursuit of improvement, I feel, is key to truly reflecting ethical beauty.