The box has been reborn.
To everyone who chooses ANNA DIAMOND jewelry,
Your jewelry will be delivered in this special box.
This box is not just a container.
It took about a year and a half to create this film, and it is based on our philosophy and story.
It is a "magic box" that contains a worldview.
Modern society is overflowing with material things.
It's easy to get new things,
That wealth does not directly translate into emotional fulfillment.
What your heart truly desires is,
It may be a "story" or "meaning" that cannot be touched.
We make jewelry,
I believe it’s the story around it that is the true gift.
To embody this belief, we chose a book-like shape for the box to house our jewelry.
In addition, this box is designed to store multiple pieces of jewelry.
It can also be used as an everyday jewelry box.
Like a precious book that you open again and again at every turn in your life.
We hope that you will enjoy the stories contained within our jewelry over and over again.
Haruna Mori