Pearl farmers go to sea before sunrise, raising pearls as if they were their own child.
The jewelry craftsman in the workshop fine-tunes jewelry under a magnifying glass for endless hours.
It takes numerous meticulous processes to create even the smallest piece of jewelry.

This product is a baton that connects the hands of craftsmen.
What kind of environment, what kind of hands, and what kind of processes are used to make these products.
It is a great pleasure for us to be able to share with you the journey our products took through the lens of Japanese photographer Naoki Usuda.

Uwajima, Ehime, Japan
The net, which appears heavy at first glance, is smoothly pulled in.
In Hiraura, Uwajima City, Ehime Prefecture, the boat is located a few minutes offshore from the bay.
A rippling wave lashes against the boat, melting the dawn sky.
As the morning sun rises, the peaks of the mountains across the river glow pale blue.

Photo 01 -AM4:00 Uwajima, Ehime-

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Photo 02 -Confronting Nature-

Daisuke Yamashita CEO of Yamashita Pearl.
It was his grandfather who started the pearl farming business, and now he's in it with his family. They face pearls and nature with love and respect.

Photo 03 -Family tools-

Pearl farming tools.
Everything's neatly arranged and cared for, considering the number of people.

Photo 04 -Every individual is unique.-

Only 10% of pearls harvested are pure white and round.
Colors and shapes that were not recognized as jewelry items were discarded
However for ANNA DIAMOND, individuality is what makes something valuable. People and pearls. All different, all just right.

Photo 05 -PM2:00、Minami-Alps City, Yamanashi Prefecture-

PM2:00、Minami-Alps City, Yamanashi, Japan.
He is a craftsman in jewelry making.
From the window, you can see a peach orchard and Mount Fuji in the distance.

Photo 06 -His Favorites

Tools used in jewelry manufacturing.
Over time, his color has seeped in.


One piece of jewelry is done.
I hope this jewelry brightens someone's day. ANNA DIAMOND will continue to make ethically beautiful jewelry.

Photo 08 -Making Jewelry from Urban Mines-

I'm sure all you smartphone addicts missed it, right?
"Successeure Collection” is made from discarded cell phones, computers, and other urban waste.
Let us pass the baton to the next generation by transforming the waste created by mankind into jewelry.