About us

Wearing words and conviction,
weaving the future.

ANNA DIAMOND is a jewelry brand that begins with words, a single poem or a phrase that pierces its time, and gives conviction a permanent form.

Our designer, who began as a copywriter, draws each design from the ideas of the moment. Not mere decoration, but a clean, purposeful radiance for speaking your beliefs and wearing conviction with quiet grace.

From the choice of materials to how they are made, every decision looks toward the future. Lab-grown diamonds that rely on no mining, recycled metal from urban mines, and Akoya pearls of individual character. Materials that are ethical yet beautiful, finished one by one by artisans in Japan. By handling design, material selection, and quality control entirely in house, we never compromise on quality and deliver at an honest price.

The name ANNA comes from the founder's sister, ten years younger. In ten years, when she reaches the age the founder is now, we hope the world will be a more hopeful place, full of light. With that prayer, every piece carries a message to brighten the heart. Through education and creative work beyond jewelry, we keep tying hope to the future.

An ethical, beautiful radiance at an honest price. May ANNA DIAMOND jewelry stay close to you as you set out into a new era, and help you open a more beautiful tomorrow.

Haruna Mori — Founder & Designer
Haruna Mori
Founder & Designer

Haruna Mori

Born in Kanagawa in 1997. After graduating from Keio University, Faculty of Letters, majoring in aesthetics and art history, she began her career as a copywriter, working on copy for brands in Japan and abroad.

In 2021 she founded the jewelry brand ANNA DIAMOND. She is now based in Paris, France.

Designer Journal →Instagram →
Our Story

Who is ANNA ?

The brand name ANNA comes from the sister, ten years younger, of founder and designer Haruna Mori.

Before founding the brand, while working as a copywriter, Mori was one day told by her sister ANNA that she could find no hope in society or in the future. As they talked, what emerged were the honest voices of a young generation living in this era: it is hard when the news is only dark, and social media lowers self esteem.

A wish to gently encourage her sister, and to bring at least a little positive change to society through jewelry. That feeling is the origin of ANNA DIAMOND.

In ten years, when ANNA reaches the age Mori is now, may the world be a more hopeful place, full of light. That prayer is held within this brand name.

Our Promise

The five promises that define us.

Design born from words
01

Design born from words

Poetry as Design

Our designer, who has spent years working with words as a copywriter, begins each design by listening to what you hold in your heart. A cherished memory, a feeling you wish to convey, a turning point in life. Each of these words takes shape as jewelry.

Ethical, transparent materials
02

Ethical, transparent materials

Ethical Materials

We select only the finest Type IIa lab-grown diamonds. With the same chemical composition and physical properties as natural diamonds, yet requiring no mining, they are an ethical choice. We also use recycled gold reclaimed from urban mines, uniting beauty with integrity.

Fine quality by skilled Japanese artisans
03

Fine quality by skilled Japanese artisans

Handcrafted in Japan

In our workshops in Yamanashi and Tokyo, skilled artisans finish each piece by hand, one at a time. Delicate handwork that no machine can reproduce, and the precision cultivated by Japanese craftsmanship.

Fair pricing
04

Fair pricing

Fair Pricing

By removing intermediary margins and delivering directly from the workshop, we offer fair prices compared with jewelry of equal quality. Something truly worthwhile, at a price within reach.

Working with the future in mind
05

Working with the future in mind

For the Future

The name ANNA DIAMOND comes from Anna, the founder's younger sister, ten years her junior. When Anna reaches the age I am now, may society be more hopeful and full of life. We direct a portion of our sales toward educational support and tree planting, bringing light to the next generation.

For my sister, for the future.

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